Cookie policy

Singer Instruments Cookie Policy

Balancing your right to complete privacy with our need to create the best online system possible is not easy. One of the areas that can present an issue is the use of cookies and we are doing everything we can to make sure you can make an informed choice when it comes to how much information you want to share with us.

So, What is a Cookie?

Simply put a cookie is a small piece of code that we as the website provider can use to analyse what our visitors do when they come to our site. In order to see how our visitors interact with our website we place a cookie on the users browser (for example Google Chrome). These cookies are anonymous, don’t collect any personally identifiable information and many of them simply expire after a short period of time.

Why Do We Need Cookies?

Part of the process of refining and improving our online experience is to constantly analyse the traffic that visits us. By doing this we can see which of our pages is more popular, what content people like to engage with, which videos get viewed and what people do before they leave. Using this data means we can focus our efforts to remove anything that detracts from the user experience and augment or improve the things that work well.

Types of Cookie

The cookies we use fall into two major categories: Persistent Cookies and Session Cookies.

Persistent cookies, as the name suggests, last longer in the browser. This means that, when you come back to Singer Instruments we know you are are a returning visitor and can treat you accordingly. Session cookies only last as long as you are on the site. A session cookie is created when you land on the site and are removed when you leave.

Cookie Purposes

The purposes of cookies can be defined in four ways: Strictly Necessary, Performance, Functional and Marketing.

Strictly necessary cookies are integral to the use of our website. These enable us to assign a random unique identifier to each of our visitors which then allows us to quantify visitors and for them to use elements of the site like the contact form.

Performance cookies collect statistical data that we can use to measure how each of our visitors interacts with the site. This allows us to analyse how our website performs in comparison to other sites and how our performance changes over time.

Functional cookies remember your preferences so that next time you use a website things like language preferences, what region you are in are already set and you won’t see messages intended for first time visitors.

Marketing cookies make it possible for us to reach you when you are not on our site but might be looking for something related to Singer Instruments. This is done by advertising our services to people on the internet that are searching for things relevant to us or using other websites that are related.

How Do You Accept or Reject Cookies?

Part of protecting your privacy online is giving you complete control over which cookies you allow or reject. If you are comfortable adjusting your browser settings, you can control cookies from there.


From the Chrome menu in the top right corner of the browser, select Settings.
At the bottom of the page, click Show advanced settings….
Under Privacy, select Content settings….
To manage cookie settings, check or uncheck the options under “Cookies”.
To view or remove individual cookies, click All cookies and site data… and hover the mouse over the entry. Select the X that appears next to the cookie to remove it.
To delete all cookies, click All cookies and site data… and select Remove all.


From the Tools menu, select Options.
If the menu bar is hidden, press Alt to make it visible.

At the top of the window that appears, click Privacy.
To manage cookie settings, from the drop-down menu under “History”, select Use custom settings for history. Enable or disable the settings by checking or unchecking the boxes next to each setting:
To allow sites to set cookies on your computer, select Accept cookies from sites. To specify which sites are always or never allowed to use cookies, click Exceptions.
To accept third-party cookies, check Accept third-party cookies. In the “Keep until:” drop-down menu, select the time period you wish to keep cookies on your computer.
To specify how the browser should clear the private data it stores, check Clear history when Firefox closes. Click Settings…. Check the items to be cleared when you close Firefox.
To view or remove individual cookies, click remove individual cookies.
To remove all cookies, from the History menu, select clear your recent history. Click the arrow next to “Details” to expand the menu, check the items you want to clear, and then click Clear Now.

Internet Explorer

From the Tools menu, or the Tools drop-down at the upper right, select Internet Options.
If the menu bar is hidden, press Alt to make it visible.

To manage cookie settings, select the Privacy tab and click Advanced. To override the automatic cookie settings, click Override automatic cookie handling and then make your selections using the radio buttons.
To view or remove individual cookies, select the General tab. Under “Browsing history”, click Settings. Select either View objects or View files.
To delete all cookies, under “Browsing history”, click Delete…. Check Cookies and then click Delete.
This content is adapted from Microsoft Help and Support article 278835.

Search Microsoft Support .


Note: To determine the version of Safari you’re using, from the Safari menu, select About Safari.

Safari 5.1 and later
In Safari, from the Safari menu, select Preferences….
In the Safari preferences window, click Privacy.
To manage cookie settings, next to “Block cookies”, select From third parties and advertisers, Always, or Never.
To view or remove individual cookies, click Details…. Select the cookie to delete and click Remove.
To delete all cookies, select Remove All Website Data… In the window that appears, select Remove Now.

Safari 5.0.x and earlier
In Safari, from the Safari menu, select Preferences….
In the Safari preferences window, click Security.
To manage cookie settings, next to “Accept Cookies:”, select Always or Only from sites you navigate to. To disable cookies, select Never.
To view and delete individual cookies, click Show Cookies. In the sheet that drops down, you can browse the list of cookies on your computer.
To delete all cookies, click Show Cookies. In the window that appears, select Remove All.