This privacy policy sets out how Singer Instrument Co. Ltd. uses and protects any information that you provide when you use this website.

Singer Instrument Co. Ltd. is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Singer Instrument Co. Ltd. may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 04/06/24.

What we collect

We may collect the following information:

Name and job title

Contact information including email address

Business information including addresses and VAT numbers

Demographic information such as postcode, preferences, and interests

Other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping.

We may use the information to improve our products and services.

We may periodically send promotional emails about new products, special offers, or other information which we think you may find interesting using the email address which you have provided.

From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax, or mail. We may use the information to customise the website according to your interests.

Use of Sugar Market

We use Sugar Market, a marketing automation platform, to help us better understand your preferences and to provide you with personalized content and marketing communications. Through Sugar Market, we may collect and process the following types of personal data:

Contact information (such as name, email address, phone number)

Interaction data (such as email opens, link clicks, form submissions)

Browsing behaviour (such as pages visited, time spent on pages)

Technical data (such as IP address, browser type, device information)

Purpose of Data Collection and Use

The data collected through Sugar Market is used for the following purposes:

To personalize and improve your experience on our website and communications

To send you relevant marketing communications and promotional offers

To analyse and enhance the effectiveness of our marketing campaigns

To manage and update our customer relationship management (CRM) database

Data sharing and Security

We may share your data with third-party service providers who assist us in operating Sugar Market and delivering our services. These providers are contractually obligated to protect your data and use it solely for the purposes specified by us. We implement appropriate technical and organizational measures to secure your data and prevent unauthorized access, disclosure, alteration, or destruction.

Your Rights

You have the right to access, correct, delete, or restrict the processing of your personal data collected through Sugar Market. To exercise these rights or if you have any questions about our use of Sugar Market, please contact us.

Cookies and Tracking Technologies

Sugar Market uses cookies and other tracking technologies to collect data about your interactions with our website and communications. You can manage your cookie preferences through your browser settings or by using our cookie management tool.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file that asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us.

We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Singer Instruments, Roadwater, Watchet, Somerset, TA23 0RE, UK.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

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