PRIVACY POLICY

Singer Instrument Co. Ltd. (“Singer Instruments”, “we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit our website (www.singerinstruments.com), interact with us, or purchase our products and services.

This policy applies to website visitors, customers, and business partners globally, including users in the UK, European Union, United States, and Singapore. This policy is effective from: October 5th, 2026.

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Information we collect

We may collect and process the following categories of personal information:

Contact Information: Name, job title, company/institution name, business email address, phone number, physical mailing address, and VAT/tax registration numbers.

Account & Transaction Data: Information relating to quotes, orders, product inquiries, lab support requests, or customer service interactions.

Marketing & Communication Data: Your communication preferences and details from customer surveys, event registrations, or promotional programs.

Automated Interactions & Technical Data: IP address, browser type and version, operating system, time zone setting, referral URLs, pages viewed, time spent on pages, and link clicks.

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How we collect your data

We collect personal data through:

Direct Submissions: Forms you fill out on our website (e.g., product inquiries, support requests, survey responses, event sign-ups).

Automated Technologies: Cookies, web beacons, and automated tracking platforms when you browse our site or interact with our emails.

Marketing Automation Tools: We use Sugar Market to manage communications, track engagement (such as email opens and clicks), and personalize your experience.

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How and why we use your personal data

We process your personal data under the following lawful bases (pursuant to the UK GDPR and EU GDPR):

To Process Orders, Deliver Products, and Manage Accounts

Data Types: Contact Information and Transaction Data

Lawful Basis: Contractual Necessity (required to fulfill our contract or agreement with you)

To Respond to Inquiries, Support Requests, and Quotes

Data Types: Contact Information and Technical Data

Lawful Basis: Legitimate Interests (necessary for us to conduct our business and provide efficient customer support)

To Send Marketing Communications, Newsletters, and Offers

Data Types: Contact Information and Marketing Data

Lawful Basis: Consent (where required by law) or Legitimate Interests (for B2B direct marketing to relevant business contacts)

To Improve Our Website Performance, Marketing, and Products

Data Types: Technical Data and Usage Data

Lawful Basis: Legitimate Interests (necessary to analyze how our website and communications are used so we can enhance user experience and marketing effectiveness)

To Comply with Legal and Regulatory Obligations

Data Types: Contact Information and Transaction Data

Lawful Basis: Legal Obligation (required to comply with applicable tax, financial, or statutory laws)

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Cookies and tracking technologies

We use cookies and similar tracking technologies (including Sugar Market tracking scripts) to distinguish you from other users, analyze website traffic, and remember your preferences.

Essential Cookies: Necessary for the website to function properly.

Analytics & Performance Cookies: Help us measure traffic and improve site functionality.

Marketing Cookies: Track your browsing interactions to deliver tailored content and communications.

You can manage or withdraw your cookie preferences at any time using our website’s Cookie Consent Banner or through your web browser settings. Non-essential cookies are only set with your prior consent.

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Sharing your personal data

We do not sell, rent, or lease your personal information. We may share your data with trusted third parties only as necessary for business operations:

Third-Party Service Providers: Software and cloud hosts, CRM and marketing tools (e.g., Sugar Market), payment processors, and delivery/logistics partners. All service providers are contractually bound to process data securely and strictly according to our instructions.

Singer Instruments Group Entities: Our global entities (including offices in the USA and Singapore) to support customer accounts, service, and operations.

Legal Compliance: Legal or regulatory authorities if required by law or court order.

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Data retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting obligations. When data is no longer needed, it is securely deleted or anonymized.

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Data security

We implement technical and organizational measures to safeguard your personal information against unauthorized access, loss, destruction, or alteration. These include encryption, secure networks, access controls, and regular operational reviews.

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Your rights

Depending on your location, you have rights regarding your personal data under applicable regulations (such as the UK GDPR/ EU GDPR):

Access: Request a copy of the personal data we hold about you.

Correction: Request correction of inaccurate or incomplete data.

Erasure: Request deletion of your personal data (“Right to be Forgotten”).

Restriction & Objection: Object to or restrict processing of your data, including direct marketing.

Data Portability: Request transfer of your data to you or a third party in a structured, machine-readable format.

Withdraw Consent: Withdraw your consent for marketing or cookies at any time without affecting lawful processing prior to withdrawal.

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Third-party links

Our website may contain links to third-party websites. Once you leave our site, we do not control those external websites and are not responsible for their content or privacy practices. Please review the privacy policy of any third-party website you visit.

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Contact us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us.

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Updates to this policy

We may update this Privacy Policy from time to time to reflect legal or operational changes. Any updates will be posted on this page with a revised “Effective Date”.